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When Was The Newest Makeup Store Open

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French cosmetics retailer

Sephora
Type Subsidiary
Industry Consumer appurtenances
Founded 1970; 52 years ago  (1970) [ane]
Founder Dominique Mandonnaud[1]
Headquarters Paris, French republic

Number of locations

 Over 2,600 stores[1]

Areas served

 34 countries worldwide

Primal people

 Martin Brok (CEO)
Products Dazzler & wellness
Revenue Over United states of america$10 billion (2019) (estimated)[2]
Parent LVMH
Website www.sephora.com

Sephora is a French multinational retailer of personal intendance and beauty products. Featuring nearly 340 brands,[iii] forth with its own private label, Sephora Collection, Sephora offers beauty products including cosmetics, skincare, trunk, fragrance, nail color, beauty tools, body lotions and haircare.

The company was founded in Limoges in 1970 and is currently based in Paris.[iv] [5] Sephora is owned by luxury conglomerate LVMH as of 1997.[5] [6] The proper name comes from the Greek spelling of Zipporah (Greek: Σεπφώρα, Sepphōra), wife of Moses.[vii] [viii]

History [edit]

Sephora was first launched in Paris in August 1970. It was acquired by Dominique Mandonnaud in 1993, who merged the purchase with his ain perfume concatenation nether the Sephora brand. Mandonnaud is credited for designing and executing Sephora'south "assisted self-service" sales experience, which separated itself from standard retail models for cosmetics by encouraging customers to examination products in retail locations earlier purchasing.[9] [10]

Mandonnaud continued to aggrandize the Sephora make through the 1990s, opening upwards its flagship store in Champs Élysées in 1997. In July 1997, Mandonnaud and his partners sold Sephora to LVMH, who expanded the stores globally and bolstered the chain's product offerings to include beauty and corrective products.[v] Sephora extended its operation to the Middle Eastern markets in 2007 and has opened over 44 Sephora UAE and KSA stores besides every bit an eCommerce store.[11] [12] It extends its partnership with its sectional brands in the region.[11]

On i Jan 2014, Calvin McDonald replaced David Suliteanu as president and chief executive officer of Sephora Americas. Suliteanu was named CEO of Kendo Brands, another business in the LVMH portfolio.[13]

Sephora opened its first Usa store in New York City in 1998, its first Canadian store in Toronto in 2004 and the offset Australian Sephora store in 2014.[14] [xv] Its North American headquarters is located in New York Urban center, with corporate offices in San Francisco and Montréal. Sephora currently operates over 430 stores across Northward America.[sixteen]

On 26 August 2016, Sephora opened its 400th location in North America on the Magnificent Mile in Chicago. The shop is the city's new flagship location.[17]

On 31 March 2017, Sephora opened its largest retail location in North America near Herald Square in New York Metropolis. The shop is approximately 11,380 foursquare anxiety and features over 13,000 products. Information technology's i of six Sephora TIP Workshop locations, with interactive services and tools, in North America; the others include San Francisco, Boston, Chicago, Santa Clara Valley, and Toronto.[18] [19] [20]

On 19 November 2018, Sephora signed a long-term lease at Thor Equities' Town Square Metepec, a new retail and entertainment center in Mexico totaling 1.seven 1000000 square feet.[21]

On July 26, 2021, Sephora agreed with Palamon Capital Partners the purchase of Feelunique.com,[22] a UK online retailer of prestige beauty appurtenances founded in 2005, with 1.3 million active customers from 120 countries and more than 35,000 products from over 800 brands.[23] Information technology had been acquired from Palamon Majuscule Partners for £26 million in 2012.[24] The price was rumored to be £132 million.[25]

Operations [edit]

Sephora launched its online store in the U.Southward. in 1999 and in Canada in 2003.[fourteen] The Canadian head office was opened in February 2007 past Marie-Christine Marchives, a erstwhile Sephora U.S. and Sephora France employee. Marie-Christine Marchives returned to France in July 2010 to become the full general manager of Sephora France. She was replaced in Canada by Klaus Ryum-Larsen. Sephora currently operates over 2,300 stores in 33 countries worldwide,[26] generating over an estimated $4 billion in revenue as of 2013.[5] [27] As of September 2013, the Sephora at Champs Élysées in Paris, France, attracts over vi meg people a year.[28]

Brands [edit]

Sephora features a diversity of dazzler products from more than 300 brands, including NARS Cosmetics, Make Upwards For E'er, Too Faced Cosmetics, One Size, Fenty, Milk, Bite Dazzler, Anastasia Beverly Hills, Coto Beauty, Urban Decay, Benefit Cosmetics, Beginning Assist Beauty, Lancôme Cosmetics, Sunday Riley Skincare, philosophy, Jo Malone London, Atelier Cologne, YSL Beauty past Yves Saint Laurent, Tatcha,[29] Huda Dazzler, Kat Von D, and Bobbi Brownish Cosmetics.[xxx] Sephora also features its own make-up, skincare, beauty tools and accessories under the brand name Sephora Collection. Packaging for the line previously featured the company'southward elongated flame logo in standard black impress. The new logo features the updated "Sephora Quality, Really Good Price" logo with the $ sign.

In 2010, the visitor debuted fragrance collections with Mary-Kate and Ashley Olsen, known every bit Elizabeth and James, and a makeup line with Marc Jacobs.[31]

On the 25th of June 2020, Maddie Ziegler's imagination collection collaborated with Morphe launched in Sephora Canada.[32]

Sephora inside JCPenney [edit]

In October 2006, Sephora began opening stores inside JCPenney. Sephora within JCPenney features some of the same makeup, skincare, and fragrance brands every bit well as its own product line establish in stand up alone stores nationwide. Sephora inside JCPenney stores are much smaller than a normal store, usually 1,500 sq ft in size.[33] As of 2017, there were more than than 600 Sephora locations in JCPenney stores beyond the US.[v] [34] [26] That aforementioned year, JC Penney announced the endmost of 138 stores nationwide, several of which firm a Sephora in JCPenney store.[35]

Sephora inside Kohl'southward [edit]

In Dec 2020, Sephora announced that it would begin opening Sephora stores inside Kohl's locations. The announcement included plans to launch Sephora at 850 Kohl'southward stores past 2023.[36] The first four Sephora inside Kohl's locations opened on August 6, 2021.[37]

Subscription service [edit]

In August 2015, it was announced that Sephora would launch a subscription service: Play! By Sephora. The monthly subscription service offers boxes containing sample size products for a monthly fee.[38] Boston, Columbus, and Cincinnati were the only three cities to test the initial service launch in September 2015. The service was launched throughout the US in 2016.[39]

For $10 USD billed monthly, each calendar month's box is a collectable bag that changes each month with 5 deluxe skincare, makeup, or haircare samples. Each box includes a option of products based on answers provided by the customer in PLAY! profile.[40]

Sephora terminated PLAY! in April 2020, replacing information technology with Sephora Luxe. Similar Play!, Luxe gives the opportunity to sample products, but Luxe is ordered monthly and is not a subscription service.

Sephora UAE and KSA [edit]

Sephora UAE and KSA are regional subdivisions of Sephora. The Centre E head office was opened in February 2006 by Pierre Fayard. Since 2007, over 30 separate Sephora stores have opened across the Middle East region (UAE, KSA, Bahrain, Qatar, Kuwait). Sephora UAE and KSA provide make up and skincare products from notable brands such as Christian Dior, Laura Mercier and Kat Von D[41] [42] in a loftier tech gimmicky retail surround.[43] Sephora's first Heart East store opened at Seef Mall in Bahrain on vii January 2007 followed by Festival Metropolis, UAE on 1 March 2007 with a further 30 stores opening across the region since.[41] The Sephora store in the Dubai Mall opened in Dec 2008 and is now ranked as the company's number i store worldwide. In 2007 the late Sephora CEO, Jacques Levy expressed a desire to have 100 stores open beyond the region by 2010. A year later the international financial crisis derailed these ambitions. Levy stepped down in 2011 and died a year later.[44] Despite this early setback Sephora have opened more 30 more stores and introduced online shopping to the region in November 2016.[45] [46] In December 2017, Sephora opened 'Gifts Beauty Park, the world's first dazzler Festive playground in Dubai.[47] The popular-up store featured fairground and makeup themed games and invited shoppers to sit down with professional Sephora makeup artists to experience the products.[47] In March 2018 Guillaume Motte was announced as the new president of Sephora Europe and Middle Due east.[48]

Sephora N America [edit]

Sephora USA was launched in 1999 and Sephora Canada in 2003. [49]

Sephora storefront in Dalma Mall

Sephora Singapore [edit]

Sephora Singapore was launched in December 2008.

Products [edit]

Sephora's Middle East stores stock internationally renowned products by the like of Clinique and Estée Lauder alongside local brands such as Shiffa Dubai Skin Care and Huda Dazzler.[50] According to Forbes, Huda Beauty, founded by Dubai based blogger and business organisation adult female Huda Kattan, was the top selling cosmetic brand across Sephora Middle Due east, in 2018.[51]

Applications [edit]

In 2016, Sephora launched its own all access tablet and smartphone application Designed "fabricated manifest" past Dennis Hornstra, a software and awarding designer for Apple. It can be seen as an augmented reality platform. Pocket Contour, one of the digital programs that was rolled out, teaches users how to contour their skin stride-by-step depending on their face shape.[52] By uploading a photo, the user tin receive a virtual makeover, experimenting with unlike product and shade combinations.[53] [54] [55]

Acquisitions [edit]

In 2000, Sephora.com purchased the assets of Eve.com for "high six-figures".[56] [57]

Controversies [edit]

In Apr 2019, R&B singer SZA accused the store of racial profiling. On May 23, 2019, Sephora announced they would exist closing all locations on Wed, June 5, 2019, to hold diversity preparation for its staff. Even so, the staff preparation was a office of their "Nosotros Belong To Something Beautiful Campaign" and not the accusations from the vocaliser. The planning and training for this entrada began in belatedly 2019.[58]

In February 2020, an ex-employee of Sephora launched a website accusing the store of bullying culture, mishandling of staff complaints, and wage theft.[59]

Lawsuits [edit]

On eighteen November 2014, four customers filed a grade activeness lawsuit against Sephora.[60] The adapt alleges that Sephora engaged in racial discrimination past wrongfully deactivating the client rewards accounts of Asian customers under the pretense that these customers were buying products from Sephora in bulk and reselling them.[61] [62] Sephora identified accounts to deactivate past looking at email domains from @qq.com (owned by Tencent), @126.com, or @163.com (both owned by NetEase).[63]

Environmental record [edit]

Sephora'southward sustainable development initiatives were recognized in Dec 2015.[64] The company received the Sustainable Brand label, equally well as the 2015 R Honor for eco-pattern past the Génération Responsible association. Global Cosmetic News reported that Sephora's newly launched display cases take a 30% lighter metal frame that will reduce COtwo emissions by 220 metric tons.[65]

In 2020, Sephora announced information technology would no longer carry eyelashes made of mink fur, which has been shown to come from farms where animals are mistreated. The visitor said it was compelled by concerned customers and a PETA campaign to sell just constructed lashes.[66]

[edit]

In June of 2020, Sephora announced that it would accept the 15 Percent Pledge, pledging to make full 15 per centum of their shelf space with Black-endemic businesses.[67]

Awards and honors [edit]

In 2010, Women's Habiliment Daily named Sephora the specialty retailer of the year.[68] [69]

In March 2018, FastCompany named Sephora to the number 36 spot (of 50) on their list of "World's Most Innovative Companies", citing its expanded offering of broadly diverse and inclusive production lines similar Fenty Beauty.[70]

Encounter also [edit]

  • Watsons

References [edit]

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  61. ^ "Ceremonious Complaint" (PDF). PacerMonitor . Retrieved thirty October 2015.
  62. ^ "Sephora Form Action Lawsuit". Sephora Grade Activeness Lawsuit . Retrieved iv Feb 2016.
  63. ^ "Court-AUTHORIZED NOTICE OF SETTLEMENT". Sephora Community. 21 Feb 2017. Retrieved 24 June 2020.
  64. ^ "Sephora receives Responsible Brand label and 2015 R Award for eco-design". LVMH Moët Hennessy – Louis Vuitton . Retrieved 18 December 2015.
  65. ^ Miles, Louise Prance. "Sephora honored for sustainable development initiatives with eco laurels". Global Cosmetic News. Retrieved xviii Dec 2015.
  66. ^ Nicola Dall'Asen,"Sephora Will Phase Mink Fur False Eyelashes Out of Its Stores," Attraction thirty June 2020.
  67. ^ Pledged Companies - 15 Percent Pledge [1]
  68. ^ "WWD 2011 Dazzler Inc Awards: Retailer of the Twelvemonth". Women'due south Vesture Daily. 8 Dec 2011.
  69. ^ Hamilton, Anita (4 January 2012). "How an Upstart Dazzler Visitor Broke into the Large Leagues Read more than: How an Upstart Dazzler Visitor Broke into the Large Leagues". Time.
  70. ^ "Sephora Is Bringing Shade To The Make-Up Industry". Fast Company. vi March 2018. Retrieved 28 March 2018.

External links [edit]

  • Official website

Source: https://en.wikipedia.org/wiki/Sephora

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